The Pierre’s Ice Cream Shop opened its doors in 1932 at a chic East 82nd Street and Euclid Avenue location. Its gourmet ice creams were prepared fresh each day in the back of the store and sold by the cone, the cup or hand packed for take home. The company founder, Alexander “Pierre” Basset, dreamed of marketing a premium ice cream which would be unsurpassed. Thus the name “Pierre’s” … and the creamy, indulgent recipe that is still used today.
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