Best School Day Ever campaign with global music superstars The Jonas Brothers, and the largest pure-play children’s specialty retailer in North America, The Children’s Place which launches today, June 22nd. In addition, The Jonas Brothers and The Children’s Place will be hosting an incredible contest ending July 30, where one deserving school will be gifted a $100,000 grant to go towards their school’s betterment and have the opportunity to attend a private Jonas Brothers concert at a secret location in August. Parents with children in grades K-8 who are enrolled in a non-tuition-based school for the 2023-2024 school year can nominate their child’s school through The Children’s Place mobile app, where official contest rules and the brands’ newest back-to-school product collections, including expressive and empowering t-shirts, fun backpacks, colorful polos, on-trend denim, footwear, and more, can be purchased. Now that the three brothers are fathers of their own to their daughters, they are dedicated to giving back to their community and helping empower children on their educational journey.
The Jonas Brothers + The Children’s Place Launch Best School Day Ever Campaign
This campaign features the three brothers giving a first-day-of-school pep talk to Kevin’s oldest daughter, Alena. The video includes the brand’s newest Back-to-School collection and is designed to inspire kids to look and feel their best for their first day of school and beyond. The upbeat video features daydream sequences of Alena’s ‘Best School Day Ever,’ which concludes with a musical performance of the Jonas Brothers’ latest single, “Celebrate!”
“Providing for a better tomorrow for children is what it’s all about. Kids can change the world, and being able to support them and their school communities with this $100,000 prize… we feel a lot of gratitude to join The Children’s Place on their mission to give back and inspire the next generation of learners to chase their dreams,” said Joe Jonas.
Contest Details:
In addition to the 2023 Best School Day Ever Contest, The Children’s Place will continue to scale its national program of revitalizing public spaces in local communities as Learning Centers by launching three additional learning center locations throughout 2023. Working collaboratively with local libraries and community centers, The Children’s Place Learning Centers will each feature thousands of books, school supplies, and educational toys. Each space will feature comfortable seating arrangements, interactive chalkboard walls, and empowering wall murals and artwork. It will serve as a safe haven where children in each community can access reading materials and learning supplies while allowing themselves to thrive in imagining.
