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Clinique Social Challenge for Breast Cancer Awareness

Clinique challenges you to take OFF your makeup during the month of October for Breast Cancer Awareness Month. For the month of October, show @Clinique how you remove your makeup for the Take The Day Off Challenge. Post a video of yourself removing your makeup on your social channels; use all the dedicated social tags and tag three friends to participate.

For every post using the social tags, Clinique will donate $10.00 (up to $250,000) to the Breast Cancer Research Foundation in our fight against breast cancer. Help us reach our goal of funding a yearlong research project at BCRF by raising $250,000.

You can even get a free Clinique sample to take your makeup off by clicking here.

To participate:

  • Take video of yourself removing your makeup using Clinique Take The Day Off Balm or any make-up remover.
  • Post to social media with all (3) hashtags: #CliniqueDonates #TakeTheDayOffChallenge #PinkRibbon25
  • Tag (3) friends in the post to challenge them to participate

The Estée Lauder Companies’ Breast Cancer Campaign marks its 25th Anniversary. While much progress has been made in the fight against this disease, there is still work to be done. On this 25th Anniversary of The Campaign, we honor Evelyn’s legacy and pioneering vision. Through our unwavering support of funding breast cancer research, education and medical services, The Estée Lauder Companies’ global commitment is stronger than ever. For more information, please visit


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With Much Love, XOXO

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